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| Voices of the Valley: Gina DiStefano Fernandez, Owner, GDF Coaching, LLC, West Springfield I work unlike other consultants. I have a strategic system that works to raise awareness of what really needs to be changed in someone's life and why. It is imperative the client understands his or her own personal motivation and bases the plan around what behavioral life changes they can commit to.
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| Psychological Triggers To Convert Leads Into Customers Avoiding pain and gaining pleasure is the basic trigger on which every other trigger is based. At its root, we can trace our motivation for every single action we take back to avoiding pain or gaining pleasure. You need to understand intimately what your prospects' and customers' pains and pleasures are.
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