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| Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association of National Advertisers (ANA). The report was based on data from a survey of 149 client-side marketers (66% work for B2C firms, 13% for B2B firms, and 21% for ...
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