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| IKEA Uses Print to Create a New Motivation to Buy Fogg argues that motivation is the most difficult of the factors to influence, so marketers can often get more out of their marketing dollars by focusing on the other two—those that are easier to influence—instead. (See my previous post on this topic.) But in this example, IKEA does an outstanding job of ...
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| KAP offers opportunities for personal development KAP also invited SVSU alum and author Prince Robinson to speak about his book "Guided Motivation" and discuss the topics of resiliency and self-motivation. "I learned about being resilient from Mr. Robinson," said first-year computer science major David Escalante. "My first semester, I ended up not ...
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